Washington DC (Storch Report) — Do you remember the days of the orator? If not allow me to remind you of Churchill, Roosevelt, Cronkite, Huntley-Brinkley, Buckley and JFK all with a style of delivery that was anything but fast talk, but they mesmerized you with words and a message that was memorable.
Today the Millennium generation wants to get the words out of their mouths before they are formed in the brain.
And, if you feel that you must be in a Porsche to catch up with the words, to understand them and put the sentence into an understandable structure, you are not alone.
More often than not you witness fast talk on TV and their excuse for this is fitting fast talk into a time frame because time is money.
Life is short enough without rushing through it with words the average person can’t catch-up with to understand.
God forbid if the fast talker delivers a word for which you need a definition, the speech will be over before you understand the word you didn’t understand.
A speech should resonate with the simpatico an rhythm of an accomplished tenor or soprano singing God Bless America.
Studies, dating back to 1976 as was published in the Journal of Personality and Social Psychology, support the notion that rapid speech functions as a credibility cue.
And as they said then , “In this regard, it is noteworthy that across several messages and speakers, as well as in both laboratory and field settings, rapidly spoken communications were more persuasive than those spoken slowly.”
However, even then, as now, one might be inclined to assert confirmation of a new law: “Beware of the fast talker.”