China opted out of taking an ad during the Super Bowl . . . Carrie Underwood should strike the National Anthem from her repertoire . . . The Who was upstaged by the glitz of light works – they would have done better singing ‘Who’s dat saying who’s dat with their pants on the ground’ . . . and it seemed that the economy – with a $400,000 discount per 30 second ad – lacked commercial creativity and the game won out over the ads.
The sentimental favorites, the New Orleans Saints won the Super Bowl, over the 5-point favorite’s – the Indianapolis Colts 31-17.
I’m glad I’m not a betting man for I would have thought China, with all the money we owe them, might have returned some of it by taking out an ad during the Super Bowl for a 30 second travel commercial to the Great Wall. It would have only cost them $2.6 million, a $400,000 discount over last year’s cost.
Then again everyone thought Payton Manning had the edge over Drew Brees, but they didn’t understand the spirit of the French Quarter.
I was there years ago when Pete Fountain and Al Hirt played in their own clubs on Bourbon Street and Archie Manning was the quarterback for the perennial loosing Saints
People don’t understand what bourbon does to a street.
In the next few days Mardi Gras will come to New Orleans two weeks early.
And if you were a Super Bowl watcher to see the ads rather than the game, you really must have been disappointed.
The ads were as disappointing as the entertainment. I don’t want to single out all the bad ads, for there were too many.
However, there was one Doritos’ ad that stood out over the few bad one’s they ran.
It was that kid who was protecting his single Mom – and his Doritos’.
Guy walks into the house, eyes his date, sits on couch while waiting for his date to get ready and grabs a Dorito from a bowl on the cocktail table and the kid slaps the Dude in the face and says, “Keep your hands off my Mama and keep your hands off my Doritos’”
This was in contrast to a house full of beer cans advertising Bud Light – which fell flat.
It was much better years ago when Budweiser had their Clydesdale’s kick a field goal.
Oh, the kid ads of the past for E-Trade also seem to be better yesterday than today, you know, the one where the kid calls a golfing partner ‘shankapotomus’.
They can’t use that kid anymore, he is four-years-old now.
There seems to be a correlation between the economy and advertising’s creativity. I don’t know if anyone in the beltway has given any thought to this?
However, the game was good and I’m happy for New Orleans.



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