‘Veggie Love’: PETA’s Banned Super Bowl Ad

With doubtful intent to pay the millions to air a sexually-explicit Super Bowl ad PETA, a worldwide animal rights organization, initiated a Guerrilla ad campaign featuring a bevy of sexually attractive and clad women who are powerless to resist the temptation of veggie love and thus trumped and pre-empted this Sunday’s ads with TV and internet coverage well into the millions and growing.

On the PETA, People for the Ethical Treatment of Animals, website they said “after we submitted our proposed Super bowl ad, which features a comely crop of models demonstrating their fondness for fresh produce, NBC nixed the ad, saying it “depicts a level of sexuality exceeding our standards.”

Now you can view the ad for yourself and judge for yourself whether NBC was correct in their standards.  However, Guerilla Advertising and similar Public Relations strategies are a rather common practice by corporations, and in this case non-profit organizations, to create a video which is provocative enough to attract internet attention through sites like YouTube, and if it’s newsworthy enough it is picked up by the networks as well as cable television.  As a result the sponsor’s cost is limited to production only, thus avoiding space and extraordinary TV commercial costs while picking up millions of impressions by piggy backing a super event.

And so, this is the way I see it with PETA.  It made The VIEW today; although they didn’t show the video, Woopi Goldberg did a self impersonation of the scenes.  Cable television covered the event showing the full video.

And Amy Elizabeth said in behalf of Peta: “Ok, I’ll admit, it’s not the Jonas Brothers eating apple pie, but it sure does drive home the fact that vegetarians make better lovers.  And I’m pretty sure that most Super bowl fans would find the ad a lot more appealing than the impotence and other not-so-sexy effects that a steady stream of chicken wings and burgers can have on their love lives.

“Why so grouchy NBC? Sounds like someone’s not getting enough um . . . vegetables.  I’m thinking network execs could really benefit from a broccoli booty call.

“That said, what do you think about our sexy Super Bowl ad?  Do you agree with NBC’s decision to reject it?”