We have covered in this column the branding of worldwide politicians from Hilter-Stalin & Mao to the branding of US Presidential candidates from Kennedy to Obama.

But now it is time to talk about the branding of the body and politicians of the past and present who are giving the bodies of no talent an opportunity to further promote themselves in the news of a general election.

Of course we are talking about Paris Hilton’s response to John McCain’s ad which shows her as a celebrity comparing her to Obama.

Paris responded to the McCain ad with the sound of the Star Spangled Banner playing in the background: “Hey America, I’m Paris Hilton and I’m a celebrity too.  Only, I’m not from the olden days and I’m not promising change like that other guy. I’m just hot.

“But then that wrinkly white haired guy used me in his campaign ad, which I guess means I’m running for president.  So thanks for the endorsement white haired dude.  And I want America to know that I’m like; totally ready to lead.

“I’ll see you at the debates bitches.  Now if you’ll excuse me, I have to go pick out a vice president:  I’m thinking Rihanna.  I’ll see you at the White House.

“Oh, and I might paint it pink.  I hope that’s cool with you guys.  Bye. (She blows a kiss)

“I’m Paris Hilton and I approve this message, because I think it’s totally hot”

Now this was a portion of the Paris ad and didn’t include her energy policy for whatever that is worth.

I liked her response it was humorous and of course opportunistic and was sponsored by a marketing company, which the mainstream media has not discloused as also opportunistic, and which I refuse to identify for obvious reasons.

Nevertheless humor has a place in politics.  And I certainly hope McCain sees it for what it’s worth — for after all it’s capataism at it’s best.

And so is Barack Obama’s humor in the tire pressure gage.  When 70 percent of our oil is imported, Obama in all of his wisdom is suggesting that if we keep our tire inflated in our cars we would not have to do offshore drilling.  According to tire inflation experts, this would be a 3 percent solution.

I am surprised that Obama didn’t suggest Nitrogen, which car dealers are suggesting that you inflate your tire with to maintain tire pressure and preserve tire wear at a cost of $250 for the life of four tires.

A bit more humor, should we have a tire police or incorporate a department of tire inflation?

When is it that we are going to get down to the seriousness of a presidential election dealing with economy, energy, healthcare, war, environment — and most of all honesty?